Forbes.com: Motorola chairman changing its DNA
Forbes.com: Motorola chairman changing its DNAMotorola chairman changing its DNA
Anna Marie Kukec Daily Herald Staff Writer, 07.28.04, 12:07 PM ET
One Motorola Inc.?
Stay tuned.
Motorola Chairman and Chief Executive Officer Edward J. Zander said the Schaumburg company's many divisions - spanning mobile phones to broadband to government-related products - need to have one face for its customers and the public.
Instead of operating separately, the divisions have started undergoing a metamorphosis into one unified company, Zander told about 300 analysts gathered for Motorola's annual meeting in Rosemont.
"Motorola's DNA is too fragmented," Zander said.
A cultural change is needed to increase customer satisfaction, to re-invigorate the brand and to speed up product delivery, Zander said.
He also cited the biggest cultural change: spinning off a 50-year-old chip division, Freescale Semiconductor Inc., which has about 23,000 employees. Motorola's total global head count is about 88,000.
Some Motorola officials said this restructuring isn't targeting layoffs of the rank-and-file workers.
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