How Google Has Ruined Its IPO Deal
How Google Has Ruined Its IPO DealHow Google Has Ruined Its IPO Deal
Tuesday July 27, 8:58 am ET
By James J. Cramer, RealMoney.com Columnist
Someone has to say it, might as well be me: If you wanted to do everything you could to kill the Google deal, if you wanted to do everything you could to be sure that you generated the worst deal ever, you would do exactly what Google's done. Let me count the ways.
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First, you buck the system, which had finally gotten a lot of the kinks out of it, and make sure that the thing's done Dutch. I know the bonds are used to Dutch auctions, but the unsophisticated public sure isn't. Start the Dutch revolution without me.
Second, you set the price at a level that is the most forbidding to the most people: north of $100. What the heck does that prove? That you intend to be the next Berkshire Hathaway?
Third, you talk about shareholder democracy but then you do the single most anti-democratic thing possible: issue two classes of stock.
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