Google Auction Gets Under Way
Google Auction Gets Under WayReuters
Google Auction Gets Under Way
Sunday August 15, 11:12 am ET
By Reed Stevenson
SEATTLE (Reuters) - Friday the 13th was decision day for investors weighing whether to bid for shares in Google Inc (News - Websites) .'s initial public offering. The big question now is, how many of them were feeling lucky on an unlucky day.
Luck may end up being a big factor in the unconventional auction that the Web's most popular search engine is using to price its IPO, which Google (News - Websites) adopted to attract everyday investors who usually can't get in on a share offering.
While that creates a chance for investors to get in at the starting price, it also means that they will have to compute the price they want to pay and a number of shares they want based on their view of what Google is worth, no easy task.
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