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Sunday, October 17, 2004

Sony May Open Stores, Worrying Retailers

Sony May Open Stores, Worrying Retailers

Sony May Open Stores, Worrying Retailers
Sunday October 17, 3:10 pm ET
By Elliot Spagat, AP Business Writer

Sony Low-Profile Drive to Open Stores Has Retailers Worried They Will Lose Sales

COSTA MESA, Calif. (AP) -- Few people took notice when Sony Electronics Inc. opened a tiny storefront last year here at South Coast Plaza, a swanky mall south of Los Angeles.

As it turns out, the small store would represent a big change in how Sony sells its televisions, DVD players and other gear.

Since opening its first store last year, Sony has quietly opened stores in seven other cities. The Japanese giant will open in its 11th and 12th U.S. stores this month, in Denver and Las Vegas, and expects to have about 30 Sony Style stores in the United States by April 2006.






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