Wireless Youth Identify War as Top Issue in Election, New Rock the Vote Mobile Poll Finds
Wireless Youth Identify War as Top Issue in Election, New Rock the Vote Mobile Poll FindsWednesday October 27, 11:57 am ET
Hollywood Celebrities Team Up with Rock the Vote Mobile to Motivate Young Voters with 'Your Opinion Counts!' Phone Calls
LOS ANGELES and LIBERTYVILLE, Ill., Oct. 27 /PRNewswire-FirstCall/ -- With just days to go before the 2004 Presidential Election, Rock the Vote Mobile (RTVMO), a civic engagement platform created by Rock the Vote and Motorola, Inc. (NYSE: MOT - News), polled young voters via their mobile handsets to find out which issue will most influence their decision when casting ballots on November 2nd.
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Giving young Americans an outlet to make their voices heard, RTVMO's most recent survey found that 39 percent of young Americans said the war in Iraq and military draft concerns will most impact their voting decision. The topic of the economy and job development follows at 37 percent, and education and healthcare follow with 15 percent and 9 percent respectively. More than 3,800 respondents participated in the wireless poll between October 14 and October 26.
These polls are part of the nationwide RTVMO program designed to educate, inform and engage youth across America in the 2004 election via mobile phone applications.
RTVMO has been polling its growing user base since March -- using this alternative method to tap into the mindset of young voters on the go. With more than 20 million 18- to 30-year-olds expected to vote this November, it is clear that this demographic will impact the outcome of the presidential election.
"RTVMO focuses on motivating youth to become civically engaged using the device they always have with them -- their mobile phone," said Kathleen Finato, senior director of marketing, Motorola PCS. "This program has educated more than 100,000 people via mobile alerts and provided a vehicle for expression through mobile polls -- as part of a greater effort to drive 20 million young adults to the polls."
No Vote Left Behind
While RTVMO has spent the past seven months encouraging young Americans to become civically involved, celebrities including Amber Tamblyn, Jake Gyllenhaal and Christina Applegate are also encouraging maximum voter turnout through "Your Opinion Counts!" voice messages. Each RTVMO participant can expect to receive a call from one of these Hollywood notables as a final voting reminder on November 1st. The celebrity will also inform recipients that in the 2000 U.S. Presidential Election, five states were decided by less than 8,000 votes -- providing a real-life example of the importance of each vote.
"Whether through access to a fun quiz that helps you decide your candidate of choice or the ability to locate the closet polling location, RTVMO has given young adults a convenient way to stay informed and involved," said Jehmu Greene, Rock the Vote President. "As the first comprehensive mobile platform for civic engagement, RTVMO has been successful in reaching over 100,000 voters."
In addition to polls and celebrity voting reminder alerts, RTVMO has also created the "Find Your Candidate" application, a first-of-its-kind wireless questionnaire that assists voters in making the right presidential choice for them.
About Rock the Vote Mobile
A collaborative effort between Rock the Vote and Motorola, Rock the Vote Mobile is an initiative to engage, inform and motivate young voters to become loud participants in the 2004 election through the fusion of election year grassroots initiatives, wireless technology and pop culture. By encouraging young adults to opt-in at http://www.rockthevote.com/mobile or by texting ROCKME from their mobile handset to RTVMO, this campaign seeks to provide a wireless pulse of young Americans on crucial political issues via the convenience of mobile phones, with an ultimate goal of mobilizing 20,000,000 young voters this November.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.
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Source: Motorola, Inc.
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