Statement about Staples media buying and Sinclair Broadcast Group
Statement about Staples media buying and Sinclair Broadcast GroupFRAMINGHAM, Mass.--(BUSINESS WIRE)--Jan. 6, 2005--To clarify that Staples does not have a policy against advertising on Sinclair Broadcast Group news, Staples has the following statement:
Our media buying process with Sinclair Broadcast Group stations has recently been misrepresented by an organization with no affiliation to Staples. Staples regularly drops and adds specific programs from our media buying schedule, as we evaluate and adjust how to best reach our customers. We do not let political agendas drive our media buying decisions.
Staples does not support any political party. We advertise with a variety of media outlets, but do not necessarily share the same views of these organizations or what they report. As we have done for a number of years, Staples will continue to advertise on Sinclair Broadcast Group stations.
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