Motorola Powers House of Blues (R)
Motorola Powers House of Blues (R)ROCKMEMOTO 'Ultimate House of Blues Concert Experience' Jump Starts Program
Motorola, Inc. MOT, a global leader in wireless communications and House of Blues(R) today announced a multi-year relationship -- furthering the fusion of the mobile and music worlds. As the exclusive mobile communications provider for House of Blues Clubs, Motorola brings innovative wireless technology to a live music venue -- giving music fans customized content and exclusive access to entertainment via their mobile device.
This new alliance between Motorola and House of Blues, dubbed "Powered by Motorola," will deliver activities and events that bring instant access to mobile entertainment.
Elements rolling out throughout 2005 include:
-- New ways to enjoy live events: Extend your House of Blues Club
experience through wireless technologies that bring you closer to the
artist and the venue.
-- Exclusive Access: Your Motorola handset is your ticket --
opportunities to get priority access to concerts, up-to-date concert
information, pre-sale ticket exclusivity, special discounts, and
digital content -- all on your Motorola mobile phone.
-- Venues Powered by Motorola: House of Blues Clubs across the country
will be powered by Motorola's latest innovative technologies, allowing
consumers to experience seamless communications while enjoying their
favorite music."Motorola is making mobile music access seamless for music lovers -- in their homes, at work, on the road, and now at the premier live music venue -- the House of Blues," said Kathleen Finato, senior director of marketing for North America Mobile Devices, Motorola, Inc. "It's a true marriage of entertainment and mobility as the music lifestyle fan receives the ultimate concert experience long before the first song is played."
"House of Blues is an innovator in the live music category. By combining our expertise with a mobile leader such as Motorola, we are able to create new interactive opportunities for our artists and customers," said Paul Sewell, senior vice president, sponsorship House of Blues Entertainment, Inc. "Together, Motorola and House of Blues will power the enjoyment for the growing tech savvy music generation."
Kicking off the relationship, Motorola is sponsoring the ROCKMEMOTO "Ultimate House of Blues Concert Experience" National Sweepstakes. For sweepstakes details and official rules visit http://www.hellomoto.com/hob .
About HOB Entertainment, Inc.
HOB Entertainment, Inc., a Los Angeles-based global entertainment company, is the definitive live music brand. Founded in 1992, this dynamic company with soul, spirit and vision is comprised of several unique businesses, including:
-- House of Blues Clubs, which operate 1,000 - 2,000 capacity venues
located in New Orleans, Los Angeles, Chicago, Myrtle Beach, Orlando,
Las Vegas, Anaheim, Cleveland, San Diego and Atlantic City (June
2005).
-- House of Blues Concerts, Inc., which owns, operates or exclusively
books 19 arena and amphitheatre venues throughout North America,
including Los Angeles, San Diego, Denver, Dallas, Seattle (The Gorge),
Atlanta, Cleveland, Toronto and Vancouver.
House of Blues - IT IS LIVE! (TM) http://www.hob.comAbout Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com .
Motorola Powers House of Blues (R)
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