Online Ad Spending Seen Growing 29% In 2005 - Forbes.com
Online Ad Spending Seen Growing 29% In 2005 - Forbes.comOnline Ad Spending Seen Growing 29% In 2005
Merrill Lynch reiterated its forecast for U.S. online advertising spending this year. "We continue to estimate a 29% increase in U.S. online spending this year to $12.4 billion," Merrill said. The research firm expects a 21% compound annual growth rate through 2009, with spending reaching $25 billion. Merrill raised its estimates on Google (nasdaq: GOOG - news - people ), saying the new valuation makes the company "more palatable, but not compelling."
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