GM Extends Employee Discount And Looks Toward 2006
GM Extends Employee Discount And Looks Toward 2006General Motors’ Employee Discount Program, which lets consumers purchase GM vehicles at employee prices, is so popular that the automaker is extending the promotion through Labor Day. Aside from the deal, why is this program so popular?
ANCHOR LEAD: General Motors has decided to extend its popular Employee Discount Program. Brian Osuch has more. (:60)
SCRIPT: Lifestyles, I’m Brian Osuch. General Motors’ Employee Discount Program, which lets consumers purchase GM vehicles at employee prices, is so popular that the automaker is extending the promotion through Labor Day. Steve Hill is the General Director, Retail Marketing for GM. Steve, besides the deal, why was this program so popular?
CUT: (Hill) I think people really appreciated the fact that with an employee price, they knew immediately that it was a great value. So, they can kind of say, well I know I have a great value, now I can pick the car or truck that I really want, now let’s talk about the fuel economy, the safety, the quality, the important attributes of the vehicle.
SCRIPT: Looking ahead, what’s in store for GM?
CUT: (Hill) On our brand new 2006 we have our Total Value Promise, where we’ve made the promise to consumers that we’re going to be lowering the transaction prices and adding content and making the value of these vehicles even stronger in the marketplace.
SCRIPT: That’s Lifestyles from General Motors, I’m Brian Osuch.
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Produced for General Motors
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