Motorola Appoints Casey Keller as Chief Marketing Officer
Motorola Appoints Casey Keller as Chief Marketing OfficerOctober 17
Motorola, Inc. (NYSE: MOT - News) announced today that Kenneth C. "Casey" Keller, Jr. has been appointed executive vice president and chief marketing officer, effective October 23, 2006. In this role, Keller will be responsible for developing, implementing and overseeing Motorola's global marketing efforts. Keller will report directly to Ed Zander, Motorola's chairman and CEO.
As chief marketing officer, Keller will be responsible for overseeing corporate-wide marketing, strategy development and execution, agency management, public relations and media outreach, internal marketing, marketing communications (including advertising, promotions and events), web/interactive marketing, sponsorships, entertainment and market research.
Keller most recently served as chairman and CEO of Heinz Italy, where he led a successful turnaround and revitalization of Heinz's leading position in Infant Feeding and Medical Food in Italy. Previously, Keller was the chief growth officer for H.J. Heinz Company with responsibility for defining the strategy and key initiatives to drive profitable, topline growth and strengthening the focus and plans on the company's top brands. Prior to that role, Keller was managing director of Heinz's U.S. Ketchup, Condiments & Sauces (KC&S) business and Global Category Leader, Sauces & Condiments. He led the KC&S business through a period of strong growth including building Heinz Ketchup's share +10 points. In 2001, Keller was named Grand Marketer of the Year by Brandweek magazine for the turnaround and growth of Heinz Ketchup.
Keller received a Bachelor of Arts degree in Economics from Cornell University and a Master's degree in Business Administration from Harvard Business School.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit http://www.motorola.com .
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Source: Motorola, Inc.
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