Confessions of a Call Girl … or How to Give Good Phone

Confessions of a Call Girl … or How to Give Good Phone
Filed under: Research Mechanics by Dave at 6:09 am

sweet news! i contacted debbie bardon of bardon on call research and she has kindly granted me direct permission to repost her award winning article about primary research right here on little ol’ passingnotes.com in its entirety…this piece ran in competitive intelligence magazine (V7, N2, Mar/Apr ‘04 from scip), so to date it has been available only in print…my hope is that you folks will a) give it the attention it deserves by telling a million people to read it and b) send debbie tons of business so that she can travel the world and spend more time writing great articles like this one!

Confessions of a Call Girl … or How to Give Good Phone
This article was the 2003 Fletcher winner for original writing in Competitive Intelligence (’CI’).

Lesson One: Be Nice.
Lesson Two: What do clients really want?
Lesson Three: Smile, smile, smile.
Lesson Four: Butter up the gatekeeper.
Lesson Five: Flattery will get you everywhere.
Lesson Six: Persistence pays.
Lesson Seven: Don’t take it personal.
Lesson Eight: Script it.
Lesson Nine: Momma taught me good manners.
Lesson Ten: Don’t stop thinking about tomorrow.
In summary: Your parents were right